Case Studies

A popular Latin American brand partnered with us to establish a strong presence and generate buzz in the U.S. market through a comprehensive TikTok strategy. Our approach included:

  • Collaborating with influential U.S.-based TikTok creators to produce engaging branded content, driving brand awareness and affinity among an untapped audience..

  • Launching and optimizing the brand's TikTok Shop, providing a seamless shopping experience for U.S. consumers.

  • Developing and executing targeted advertising campaigns introducing the brand to new audiences and driving traffic to their TikTok shop.

As sales continue to ramp up, the brand has successfully built a solid foundation and generated significant U.S buzz through this strategic TikTok initiative.

A Q4 Knockout

InfernoBrand was engaged to consult, optimize, and promote 15 product listings that were not meeting sales expectations due to higher competition and low rankings. 

Solutions

  • Product detail pages were individually optimized for natural search rankings while adspend was ramped 4500%. 

  • Identified constraints were addressed through GTIN exemptions and aiC’s duplicated product listings were improved with A+ Content, optimized titles, descriptions, & bullets, and paid ad support - including retargeting - was launched. 

Results

  • 87% Total Sales

  • 43% Organic Sales

  • 4800% Ad Sales

  • 6% ROAS

Finding the Flow

With stagnate sales and an increasingly crowded marketplace, the brand's internal team partnered with InfernoBrand to navigate their business to faster flowing waters.

Solutions

  • Using product-level COGS, breakeven ROAS goals were established

  • A revenue/profitability forecast was built to set goals & expectations

  • Campaign types and targets were researched & expanded

  • AI was utilized to maximize product-level ROAS & T-ROASMAP pricing was enforced for resellers

  • Continual PDP & Brandstore optimizations

Q3 Results (Y/Y):

  • 418% Total Sales

  • 1077% Organic Sales

  • 295% Ad Sales

  • $7 Ad ROAS

XYZ Brand's US Market Entry

XYZ Brand, a Chinese company, wanted to expand its presence in the US market.

Solutions

  • We developed a targeted TikTok campaign focusing on US consumer preferences, incorporating popular trends and localized content.

Results

  • Within six months, XYZ Brand saw a 70% increase in brand awareness and a 50% boost in sales.

"The expertise and support from InfernoBrand were instrumental in our successful US market entry." – Sarah L., Marketing Director at XYZ Brand

ABC Company's Viral Campaign in China

ABC Company, a US brand, aimed to increase its visibility and engagement in China.

Solutions

  • We created culturally relevant content and collaborated with popular Chinese influencers to promote the brand on TikTok.

Results:

  • The campaign went viral, resulting in a 200% increase in followers and a significant uptick in engagement.

"We couldn't have achieved this level of success without InfernoBrand's deep understanding of the Chinese market." – Li Wei, CEO of ABC Company

Your Team

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Jamin Arvig

Executive Oversight

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Christian Hall

Brand Strategist & Client Relationship Manager

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Jerry Gertes

Operational Oversight

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Heather Ripkowski

Logistics & Customer Service

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Jay Lorich

Ad Strategy and Mgmt

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Krista Becker

Content Strategy & Mgmt

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