Company Background

Although InfernoBrand has caught fire with the joint venture between ESG (www.eservicesgroup.com based in China) and AIC Group (aicommerce.com, based in the USA), it has been creating sparks throughout ecommerce for much longer.

Founded in 2018, InfernoBrand dba aiCommerce has grown to become a leading TikTok Service Provider and Certified Agency Partner. With operations in both the US and China, we specialize in helping brands navigate the complex landscape of TikTok marketing, bridging cultural and market differences to drive success.  We specialize in helping Chinese companies bring their brands to USA audiences.

The partnership between ESG Group and aiC Group combine the resources of two regional powerhouses that have each been growing brands since 2001.  aiC Group is comprised of aiC Brands (owns 7 and 8 figure multichannel ecommerce businesses), aiCommerce (agency that buys and sells products on consignment so sellers can more easily enter geographies and channels), Brands10x (business coaching to elevate ecommerce business strategy and execution), and InfernoBrand (Helps Brands catch fire in the USA as a Tiktok Service Partner).

E-Services Group Limited (ESG Group), was established in London, England in 2002. Currently headquartered in Hong Kong, there are branches in Mainland China, Taiwan and Singapore, with business covering 195 countries and regions including Europe, Australia, Asia and the United States.  ESG Group is a high-quality service provider in the cross-border industry. It has always been committed to “enable cross border e-Commerce growth for enterprises” and is continuously optimising the value chain of the global e-commerce market. It has the world’s first and leading e-commerce solutions and uses its diverse talents to help enterprises and small business achieve their crossborder successes. With rich e-commerce experience to help companies expand to overseas markets, enhance brand competitiveness, increase online sales, and help to achieve brand globalization!

At InfernoBrand, we now make it easy for Chinese companies to build their brands with Tiktok in the USA. As a TikTok Shop Partner (TSP) and Creator Agency Partner (CAP), we offer comprehensive services to elevate your brand's presence on TikTok, ensuring cultural relevance and market-specific strategies.

Your Team

Meet the Team

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Jamin Arvig

With 23 years of experience building and buying brands for his portfolio and also others, Jamin has a deep understanding of multi-channel brand building including social commerce.

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Jeff Campbell

Jeff brings a wealth of knowledge in US market trends and consumer behavior, ensuring our strategies resonate with American audiences.

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Jerry Gertes

Ad Strategy and Mgmt

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Liu Zhang

Liu's expertise in Chinese social media platforms and local market dynamics is crucial for our success with Chinese sellers.

Your Team

Founders

Jamin Arvig

Jamin is a thought leader in the world of Amazon, providing expertise at Harvard Business School to Global & CEO Retail Summits. He’s the chairman of the YPO Amazon Group, and a co-founder of OnlineMerchantsGuild.com, which is the trade association that represents sellers and vendors on Amazon issues.Jamin is a values-driven entrepreneur with a  history of awards (Inc 500, Best Place to Work, MN Business Builder of the Year, Progress Minnesota Award, BBB Integrity Award Finalist, YPO Global Impact Award Winner, etc.) and a proven track record of growth with 10 straight years doubling a business. Educated in engineering and law in MN and business at Harvard Business School. Evangelist of EOS/Transaction and Scaling up philosophies for growing business.

Jeff Campbell

A proven marketing executive with an entrepreneurial approach, Jeff is responsible for strategic vision, client services, product development, P&L management, revenue growth, talent development and the overall success of business operations at aiCommerce.Jeff’s background includes strategy development, media integration, and attribution for brands such as Mercedes, Lowes, Apple, Disney, and FedEx activating across search, social, SEO, and programmatic media platforms. Prior to aiCommerce, Jeff co-founded Resolution Media, Omnicom’s performance marketing arm and a top 3 global partner of Google and Facebook. His teams’ marketing innovations have been well recognized with industry accolades that include Cannes Lions, Digiday Sammies, Effies, Clios, Shorty Awards and more.

Our Values

WE ARE TRAILBLAZERS

CORE VALUE : CONTINUOUS IMPROVEMENT

Good is the enemy of great. We are agents of change and embrace the opportunity to collaborate and connect. Everyone is encouraged to challenge the status quo to drive improvement. We seek to learn and share what we have learned. We foster innovation, strive to stand out from the crowd, and are passionate to be the best at what we do.

WE WIN

CORE VALUE : RESULTS DRIVEN

We love to succeed. Success is the outcome of smart people, strong process, hard work, discipline, and learning through experimentation. We take actions with a focus on results. While success is not a given, we hold ourselves accountable to learn from each decision so that we can make smarter, faster, more efficient plans to propel us towards our next success.

WE DO GREAT THINGS

CORE VALUE : SERVICES TO OTHERS

People come first. We seek to make a positive impact through serving our teammates, customers, partners, and community.

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